Sales Counselor 2022-06-08T17:09:41+00:00


Utah Career Opportunities

Sales Counselor

CLASSIFICATION: Salary + Commission


EXPECTED HOURS OF WORK: 5 Days/Week, Including Weekends, 10:00 am to 6:00 pm

REPORTS TO: Sr. Director of Sales and Marketing

SUMMARY/OBJECTIVE:  This position is responsible for building relationships and guiding customers through the entire home shopping, purchase and close of escrow process at a specific Van Daele Homes community. Sales Counselors also function as crucial brand ambassadors representing Van Daele Homes, and among other responsibilities, handle prospecting, broker relationships, generating qualified buyers and sales, managing escrows and customer satisfaction to achieve on-time closings. Sales Counselors are also responsible for meeting company’s sales goals and established objectives.


Greet and welcome visitors to their community

Capture and enter visitor registration cards into CRM

Conduct sales presentations, model demonstrations, and site tours

Work with preferred lender to pre-qualify prospective buyers

Build relationships with lead base and conduct discovery to uncover purchase motivation.

Guide prospective buyers towards a purchase decision or refer them on to another community and/or builder (as needed)

Be an expert on their community’s floorplans, included features, options, site plan, and other unique advantages

Generate sales based on company sales and revenue goals

Write purchase and sale agreements

Maintain a Trust Log

Sell structural options

Help facilitate design studio, low voltage and Solar appointments

Manage escrow backlog and outside lender relationships to achieve on-time escrow closings

Conduct regular follow up to keep buyers updated on the progress of their home in accordance with company’s proprietary homebuyer communication and customer management policies

Oversee day-to-day operations of the sales office

Walk model homes regularly and ensure maintenance requirements are being met (coordinating with their field team) to keep their model homes in optimal condition per company standards

Collaborate regularly with Escrow, Marketing, Construction, Customer Care, Lender Partner, Design Center, and other members and partners of the community team

Maintain a proactive, solutions-based mindset and approach to work

Submit Sales, Traffic, Competition and other weekly/monthly reporting as required by company

Engage and participate in regular Sales Meetings and training

Cultivate and maintain relationships with local Real Estate Broker community

Regularly monitor competition and visit once a month to ensure competition tracking and understanding of market is current

Consistently deliver a home buyer experience in line with the Van Daele Homes brand

Perform other duties as assigned



UT Real Estate License in good standing

3-5 Years new home sales experience preferred

Willingness to accept assignments in various locations in the greater SLC area

Valid Driver License and a Clean driving record, required



Excellent verbal and written communication skills

Outstanding interpersonal and customer service skills

Strong sales presentation and understanding of the sales process

Ability to collaborate with sales partners and other members of a community team

Familiarity with Purchase Agreements and Disclosures

Excellent time management, organizational, and follow-up skills

Must be proactive with the ability to multitask

Ability to complete Sales Reports, with attention to detail and accuracy

Overview of construction knowledge/ability to read plans

Understanding of escrow and mortgage process

Ability to work in a team environment

Computer literacy with competency in Microsoft Office Suite


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